Online Presence week 7 ( Reading - Long tail)

Thought out the video, you might know what is Long Tail. 

http://www.youtube.com/watch?v=x0h0FP6QWHA

What is long tail? Basically it's mean : 

"Infinite shelf space + real time information about buying trends = rising demand for niche content"

There are lacking of space and large amount of sources in a physical bookstore, there are unlimited selection in online bookstore. For online purchase it actually save our time while get more information, rather than we go for bookstore, we might need to spend a long time just to find a book. Long tail has provides shopkeepers a great place to store their large amounts of sources, increase of the demand and interest of audience on buying book. Throughout the online bookstore, It can achieve the niche market needs, while it can actually rising the niche market.  

I would like to applied the example from class, 

amazon (online bookstore) Vs boarders (Physical bookstore) .

http://www.themalaysianeconomy.com/borders-malaysia-is-still-alive/
One of the example we discuss in class, borders bookstore,
well, as we can see the outlook of the bookstore, neat? tidy? I would say, Im can smell a store bookworm smell over there, most of the people might think, people who going to borders, sure they are "book worm". It's real? I will say depend. Well, borders have plenty of books even it's just a small bookstore, but how if a new book release everyday? Day by a day, it lacking place for display a new books and it also will put the new book on display rack. How about the old book? In physical bookstore, the best seller book might have more copy, the "new book" in the market might have less copy in the store.  

http://www.labnol.org/internet/favorites/inside-picture-of-the-amazon-warehouse/677/
As we can see, this is the amozon ware house, can you imaging how many books out there? Compare to the physical bookstores, online bookstores have unlimited space, they can store a lot of books compare to existing bookstores, existing bookstores have limited space to put up the books.  Today, amozon are not only selling the original book, the amozon are strongly recommend the customer purchase e-book, which we can now buy, pay online and save it as file, as what we mentioned last few lecturer, save in Kindle or IPad. 

http://www.makeuseof.com/dir/zoomii-virtual-bookshop-search-books-amazon/
There are various type of books, it's divided by categories, we can get any book any time by just log in to amazon.com. I believe 90% chances you can find the book in amazon. Compare to the physical store, online bookstore have more space to store the book, while they can also put the book nicely according to the categories, you don't have to ask the shopkeeper or go around the whole bookstore, by online bookstore, you can simply as just by a "click". 

The market for books that are not even sold in the average bookstore is larger than the market for those that are - Chris Anderson 

Which mean , it's doesn't mean how much of people rent the book for each month are in one city or spread, each person per town , across the country. Instead the physical store, no matter where the customer come from or even who are seeking a particular title, but only some number of them exist, anywhere. 

There are a principle in Long Tail applies in new economy :

Make everything available

Make impossible become I'm possible, everything could be possible. Every book, as long as it's existing in the market, you could find it here! 

Cut the Price in Half. Now Lower it 

Lower price, save your petrol, without going everywhere, you can now purchase a book just by using your PC, no government tax, not petrol fee, no service charge! It give you a discount as well. will you interested?   

Help Me Find it

I believe now the everyone are saying "let google it", internet sell information to peoples for free, in the online bookstore, it have more space and it have more sources as you want.