Online Presence week 2 - Reading

The very first reading for Global Networking. I'm personal think that, degree is more toward critical thinking, it's not just about reading and that's it's, we need to applied what we learn in our life.  

Power does not reside in institutions, not even the state or in large corporations. It is located in the networks that structure society.- Manuel Castells

1. What is network society now?

= We might wanted why the network being so advance for the society now? obviously the develpoment technology nowaday played an important roles, the technology including the microelectronics (which is the technology dealing with design, development and construction of electronic system from) and sofeware-based communication technologies (Which is the program used to direct the operation of the computer). Technology doen's mean to the society, of course we know than the techologies have been influence to our life, a very good exaplem , who house don't have computer? I'm sure there will be 9 over 10 of the people owned at lease one computer at house.

We unconsciously live in a network society, that we didn't realize, but ya! it's

The technology growth rapidly as we didn't realize. As we can see the phenomenon nowadays, the computer users are increasing from the young age to older age, for example the famous social networking "Facebook", facebook users are increasing year by year, even my little brother have a facebook account. 

As we can see, there are a lot of  media platform use to for internet. Today, we not use internet just for surf information, it's also a socialize tool for most of the people, which is to communicating among human being around the world. Picture from : http://www.socialnetworkingstatistics.com/

The top 10 Social Networking sites and forum from 2008 - 2010/. From the statistic result, obviously "Facebook" was growth rapidly  in this few years. It's one of the popular  social networking.

why networks matter?

1. Globalization

Network society have expand around the world. According to Geoff Mulgan, he states that "networks

communicate and incommunicate at the same time at the same time."  No matter you want it or not,  imperceptibly we were influenced by the technology, we are all living in the network society. Network society  is about a whole world based, not all the peoples in country are connected to the network society, but all the countries are influenced, shape and the final decision made by the logic, interests and conflicts of this network society, the mass media are influences around the world.

2.Out compete  

"networked organisations outcompete all other forms of organisation, particularly the vertical, rigid, command-and-control bureaucracies."

Network organisations are competitor with all other form of organisation out there. In a business world, companies that outperformed always the loser compare to the flexible partnership. So as a media producer, they are required to updated themselves frequently.

3. Political institutions

''in the daily practice of joint decision-making in a network state made of nation-states, supranational associations, international institutions, local and regional governments, and quasi-public non-governmental organisations."

From what i understand for this point was all the networking system are strongly control by the government, all the right and control by the political institution, it only they have the right to do so.

for example, "youtube" was a tool for the users uploaded and share the video, streaming . But those of the video might including the harmful issues and it's might be negative issue content. therefore, the organization have the right to control the video posting up or even censor the unwanted part.

4. Civil society

"civil society is reconstructed at the local and global level through networks of activists, often organised and debated over the internet, which form and reconfigure depending on issues, on events,

on moods, on cultures."

As we mention the networking are actually surrounding around the world, it's allow the audience to voice out the opinion, actually it a "Freedom of speech" form in a cyber world. Peoples can voice out they feeling and opinion (Blog) or event just sharing the mood and showing off toward other (Facebook) so and forth.

5. Social

“sociability is transformed in the new historical context, with networked individualism emerging as the synthesis between the affirmation of an individual-centred culture, and the need and desire for sharing and co-experiencing.”

In the cyber world, it was the “opening stage” open to everyone who willing to voice out. I want to say the phenomenon now happened in the society, I would like to use Facebook as the example, as we knew that Facebook it had a tag button, I believe every Facebook user did have the experience which was tagged people or was tagged by other people, for the young generation now, the

“Virtual communities and smart mobs, hybrid networks of space and photons (as in the ME++ culture

conceptualised by William Mitchell)”

Today, everyone can be so “ME”, they might not be a confidents people in the real world, but they can be confident toward themselves in the cyberworld. For the e-generation (people who live in the cyber world) now, in facebook world, we will realize there is a like buttion, we started to realize everyone like to sharing and telling the world what they doing, why? Most probably to get attention from other and the other factors was everyone doing the samething, I should follow them, basically it's a “trend” to them. That's why the young generation nowaday were living in thir “Facebook world”, they found the real “themselve” in a space world instead of the reality word.

6. Media Space

"the whole range of social practices, both global and local, communicates in the media space."

the application like "facebook" or "tweeter" allow us to communicating to the people allow the world. Finally it form a "Global village", which mean the networking allow the peoples in the world connecting to the people in other places. Therefore, the peoples can communicated with people in the difference places by using the the same tool, in the same space without face to face communication. 

------------------PS------------------

Lastly, that's all for my understanding from the article and from the discussion from Mr,Faizal =).

I knew my view might not accurate, n i have a big problem for my language. =[ that's why i took a very long period to digest the article. 

Pls do let me know and correct for me. 

I would like u kindly comment, I willing to learn from mistake =)    

"Sharing is Caring" - Peace ^^Y

thank you for reading